For example: "10 divided by 2" means "How many times can you subtract 2 from 10 before the 10 is all gone ?".
When you divide a whole number by ' 1 ', you're trying to find out how many times you can subtract ' 1 ' from the whole number. Of course, the answer is the whole number itself.
Now, when you divide a whole number by a piece less than ' 1 ', you're trying to find out how many times you can take a piece of ' 1 ' away from the whole number. Of course THAT will be more times than the whole number itself.